A data science team is conducting an A/B test on a new website feature. After collecting data, they calculate a p-value of 0.03. If their significance level (alpha) is set at 0.05, which of the following is the most accurate interpretation of the result?
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A
There is a 3% probability that the new feature has no effect on the outcome.
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B
The result is statistically significant, meaning there is sufficient evidence to reject the null hypothesis.
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C
There is a 97% probability that the new feature is effective.
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D
The result is not statistically significant, and the team should accept the null hypothesis.