An organization is rolling out a new IT self-service portal to all employees. During the planning phase, the project team focused exclusively on the technical implementation and training materials. After launch, adoption is extremely low. Users complain that they don't understand why the change was necessary and how it benefits them. Which key activity of Organizational Change Management (OCM) was MOST likely overlooked?
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A
Developing a comprehensive test plan for the new portal.
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B
Securing sufficient budget for the project.
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C
Creating a clear vision and communicating the 'what's in it for me' (WIIFM).
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D
Establishing a new service level agreement (SLA) for self-service tickets.