Which of the following describes the 'Service Recovery Paradox'?
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A
A situation where a customer thinks more highly of a company after a service failure was resolved exceptionally well than if no failure had occurred at all.
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B
The principle that it is always more expensive to recover a dissatisfied customer than it is to acquire a new one.
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C
A phenomenon where customers who experience minor, frequent service failures are more loyal than those who experience one major failure.
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D
The idea that most customers who complain about a service failure will ultimately churn, regardless of the recovery effort.