A company's strategic goal is to become the market leader in customer service. A business data analyst is asked to support this goal. Which of the following is the MOST strategic initial action for the analyst to take?
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A
Build a dashboard showing the number of daily customer complaints.
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B
Survey customers about their satisfaction with competitors' services.
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C
Define and validate key performance indicators (KPIs) that measure 'market-leading customer service'.
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D
Analyze the resolution times for customer support tickets from the past year.