A data scientist conducts an A/B test for a new website feature and calculates a p-value of 0.03. The chosen significance level (alpha) is 0.05. How should the p-value be interpreted?
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A
There is a 3% chance that the null hypothesis is true.
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B
The result is not statistically significant, and the null hypothesis should not be rejected.
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C
There is a 3% probability of observing the current result, or a more extreme one, if the null hypothesis is true.
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D
The new feature causes a 3% improvement in user engagement.