A data scientist runs an A/B test on a new website feature and calculates a p-value of 0.03. The significance level (alpha) was set at 0.05. Which of the following is the most accurate interpretation of this result?
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A
There is a 3% probability that the new feature has no effect on the outcome.
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B
The result is statistically significant, providing evidence to reject the null hypothesis.
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C
The result is not statistically significant, so the null hypothesis cannot be rejected.
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D
There is a 97% probability that the new feature is effective.