A venue's plan to build a new parking structure is met with strong opposition from a local neighborhood association concerned about increased traffic and noise. Which of the following is the most effective initial step for the venue executive to take to address this stakeholder concern?
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A
Launch a public relations campaign highlighting the economic benefits of the expansion.
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B
Offer complimentary event tickets to all residents within a one-mile radius of the venue.
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C
Schedule a town hall meeting with the association to listen to their specific concerns and establish a dialogue.
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D
Proceed with the zoning application process, as the venue is confident in its legal standing.