A new client is onboarded for a six-month project. During the kickoff meeting, what is the MOST critical action the account manager should take to properly set and manage the client's expectations for the project's duration?
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A
Promise to exceed all initial goals to build excitement and confidence.
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B
Present the team's credentials and past successes to establish authority.
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C
Mutually agree on specific, measurable KPIs, communication frequency, and a realistic project timeline with key milestones.
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D
Provide the client with a direct line to the company's CEO for any concerns.