A national retail chain has identified through its annual performance reviews that sales associates in multiple regions are struggling to meet their targets for upselling high-margin products. The company's strategic goal is to increase overall profitability. What is the MOST appropriate first step for the Learning and Development department to take?
-
A
Develop a standardized e-learning module on advanced sales techniques and roll it out to all associates.
-
B
Conduct a training needs analysis to determine the specific causes of the performance gap and identify knowledge or skill deficits.
-
C
Implement a new commission structure that offers higher rewards for selling high-margin products.
-
D
Schedule a series of motivational workshops with an external sales consultant for all underperforming regions.