A Certified Mortgage Consultant (CMC) is approached by a real estate agent who promises a steady stream of client referrals in exchange for the CMC exclusively recommending the agent's services to all mortgage applicants, regardless of their needs or the agent's suitability. Which ethical principle is most directly violated by this arrangement?
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A
Confidentiality
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B
Honesty in Advertising
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C
Avoiding Conflicts of Interest
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D
Compliance with Laws