A Master Architect is tasked with developing a business technology strategy for a retail company planning a major digital transformation. The primary business goal is to create a seamless, personalized customer experience across all channels (in-store, web, mobile). Which of the following is the most critical first step in aligning the technology strategy with this business goal?
-
A
Conducting a total cost of ownership (TCO) analysis of various e-commerce platforms.
-
B
Mapping the desired customer journey to identify the required business capabilities and value streams.
-
C
Selecting a cloud provider that offers the most advanced AI and machine learning services.
-
D
Establishing a technology governance board to approve all new platform investments.