(CMA) Certified Master Architect Practice Test

CMA - Certified Master Architect Business Technology Strategy Questions and Answers

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A Master Architect is tasked with developing a business technology strategy for a retail company planning a major digital transformation. The primary business goal is to create a seamless, personalized customer experience across all channels (in-store, web, mobile). Which of the following is the most critical first step in aligning the technology strategy with this business goal?
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