A Certified Investment Counselor (CIC) is managing a portfolio for a new client. The counselor's firm has a proprietary mutual fund that has historically underperformed its benchmark, but generates higher fees for the firm than other available options. Recommending this fund to the client would primarily be a breach of which fiduciary duty?
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A
The duty of best execution
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B
The duty of care
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C
The duty of loyalty
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D
The duty of prudence