An e-commerce company is redesigning its website and wants to create a new product taxonomy. Which of the following approaches is most critical for ensuring the new taxonomy is user-centric and effective?
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A
Analyzing the company's internal departmental structures to mirror the content categories.
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B
Conducting open and closed card sorting exercises with representative users.
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C
Implementing a flat taxonomy to simplify navigation and reduce clicks.
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D
Using the labels and categories from the company's most successful competitor.