A Product Owner is managing a mature product in a competitive market. They have several potential features to add to the Product Backlog: one that addresses a major customer complaint, one that reduces technical debt, one that opens a new market segment, and one that improves user interface aesthetics. To best practice value-driven development, which factor should the Product Owner prioritize MOST heavily when ordering the Product Backlog?
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A
The feature with the lowest development effort.
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B
The potential return on investment (ROI) and impact on the Product Goal.
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C
The request from the highest-ranking stakeholder.
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D
The feature that addresses the most technical debt.