An energy auditor is evaluating two mutually exclusive projects for a client. Project A has a higher Net Present Value (NPV) but a lower Internal Rate of Return (IRR) than Project B. The client's primary goal is to maximize the absolute value added to the company. Which project should the auditor recommend and why?
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A
Project B, because its higher IRR indicates a more efficient use of capital.
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B
Project A, because NPV is a direct measure of the total value a project is expected to add.
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C
Either project, as NPV and IRR are equally valid for this type of decision.
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D
Neither project, until the payback period for both has been calculated.