A financial services firm discovers that an unauthorized third party accessed and potentially exfiltrated a database containing the names, addresses, and social security numbers of thousands of its customers. According to most U.S. state data breach notification laws, which of the following is the firm's most critical and immediate responsibility?
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A
Determining the financial impact on the firm.
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B
Notifying affected individuals, and potentially regulators, without unreasonable delay.
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C
Launching a public relations campaign to manage reputational damage.
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D
Terminating the employees responsible for the security lapse.