PAC Brand Safety and Ad Fraud Prevention 3

Question 1

What is the difference between brand safety and brand suitability?

Accepted Answer

Brand safety avoids clearly harmful content, while brand suitability fine-tunes adjacency to align with a specific brand's values and audience

Answer

Brand safety applies to display advertising while brand suitability applies to video advertising only

Answer

Brand safety is managed by publishers while brand suitability is managed by advertisers

Answer

Brand safety measures viewability while brand suitability measures ad fraud levels

Question 2

What is a keyword blocklist in programmatic brand safety?

Accepted Answer

A list of terms that trigger exclusion of ad placements on pages containing those words

Answer

A list of high-competition keywords that are blocked from search bidding strategies

Answer

A collection of negative keywords used to prevent irrelevant search traffic

Answer

A register of blacklisted advertisers maintained by supply-side platforms

Question 3

What is contextual targeting's advantage in a brand safety context?

Accepted Answer

It places ads based on the content of the page rather than user data, naturally aligning ad context with brand-appropriate environments

Answer

It uses first-party audience data to ensure ads reach only verified human users

Answer

It bypasses the need for third-party verification vendors by using AI to pre-approve inventory

Answer

It eliminates bid stream data exposure by transacting on private marketplaces only

Question 4

How does the GARM (Global Alliance for Responsible Media) Brand Safety Floor framework help advertisers?

Accepted Answer

It provides a standardized set of content categories that all industry participants agree should never carry advertising

Answer

It certifies DSPs that achieve minimum fraud filtering thresholds across their inventory

Answer

It mandates minimum viewability rates for all programmatic display campaigns

Answer

It establishes universal CPM floors for premium brand-safe inventory

Question 5

What is ad verification in programmatic advertising?

Accepted Answer

The process of using third-party tools to independently confirm that ads were served correctly, in brand-safe environments, to real humans

Answer

The internal QA process advertisers use to approve creative assets before trafficking them

Answer

The technical validation that ad tags fire correctly across all browser types

Answer

A publisher-side review to ensure all ads comply with their content policies

Question 6

What is the primary purpose of an app-ads.txt file in mobile programmatic advertising?

Accepted Answer

To allow mobile app developers to declare authorized sellers of their in-app ad inventory, preventing spoofing

Answer

To list the ad formats supported by a mobile app for DSP bidding purposes

Answer

To declare which SSPs a mobile app has blocked from accessing its inventory

Answer

To specify the minimum CPM floor prices accepted for in-app ad placements

Question 7

Which practice best mitigates the risk of serving ads alongside hate speech or extremist content in a programmatic campaign?

Accepted Answer

Combining category-level content blocking with third-party pre-bid brand safety targeting segments and post-bid verification reporting

Answer

Restricting all campaigns to direct IO deals with premium publishers only

Answer

Increasing bids on private marketplace deals to ensure first-look access to curated inventory

Answer

Relying solely on SSP-level brand safety filters without additional advertiser-side controls