PAC - Programmatic Advertising Certification Practice Test
PAC - Programmatic Advertising Certification PAC PAC Programmatic Supply Chain and Inventory 3
What is 'bid shading' in programmatic advertising?
Select your answer
A
A technique used in first-price auctions to reduce bid prices toward the expected clearing price
B
Blocking competitor bids in an auction
C
Reducing creative file sizes to improve load time
D
Limiting bid frequency to control budget pacing
Hint
