PAC PAC Programmatic Supply Chain and Inventory 2

Question 1

What is a Private Marketplace (PMP) deal in programmatic advertising?

Accepted Answer

An invitation-only auction where select buyers bid on premium publisher inventory

Answer

An open auction with no price floor

Answer

A direct deal with guaranteed impressions

Answer

A marketplace for buying remnant inventory

Question 2

What does 'eCPM' stand for and what does it measure?

Accepted Answer

Effective Cost Per Mille; the revenue earned per 1,000 ad impressions

Answer

Expected Cost Per Mille; the projected cost of future campaigns

Answer

Enhanced CPM; premium-priced inventory metric

Answer

Estimated Cost Per Month; a budget planning figure

Question 3

What is ad stacking fraud in programmatic advertising?

Accepted Answer

Placing multiple ads on top of each other so only the top ad is visible but all register impressions

Answer

Stacking bids to manipulate auction prices

Answer

Running the same creative across multiple channels

Answer

Layering audience segments in targeting

Question 4

Which organization provides the ads.txt standard to combat inventory fraud?

Accepted Answer

IAB Tech Lab

Answer

MRC (Media Rating Council)

Answer

TAG (Trustworthy Accountability Group)

Answer

NAI (Network Advertising Initiative)

Question 5

In a first-price auction model, how is the winning bid price determined?

Accepted Answer

The winner pays their full submitted bid amount

Answer

The winner pays the second-highest bid plus $0.01

Answer

The winner pays a flat CPM floor set by the publisher

Answer

The winner pays the average of all bids submitted

Question 6

What is 'latency' and why does it matter in RTB supply chains?

Accepted Answer

The time delay in the bid response process, which can cause lost bids if it exceeds timeout thresholds

Answer

The amount of time an ad remains visible on screen

Answer

The delay between ad click and landing page load

Answer

The lag between campaign launch and first impression delivery