PAC - Programmatic Advertising Certification Practice Test
PAC - Programmatic Advertising Certification PAC PAC Audience Targeting and Segmentation 3
What is 'contextual targeting' gaining renewed interest in the era of cookie deprecation?
Select your answer
A
It targets based on page content rather than user identity data, making it privacy-compliant without cookies
B
It uses first-party data from publishers to replace third-party cookies
C
It relies on server-side tracking to avoid browser cookie restrictions
D
It uses fingerprinting technology as a cookieless alternative
Hint