P&G Critical Thinking

Question 1

A P&G brand claims: 'Our detergent removes 99% of stains in lab tests.' A consumer says it did not remove their stain. Which conclusion is MOST valid?

Accepted Answer

Lab conditions may differ from real-world usage scenarios

Answer

The brand's claim is completely false

Answer

The consumer used the product incorrectly

Answer

The 99% figure refers to a different product

Question 2

Sales of a P&G shampoo increased 20% after a new ad campaign. A manager concludes the ad caused the increase. What is the WEAKEST point in this argument?

Accepted Answer

Correlation does not prove causation — other factors may have driven sales

Answer

20% is too small an increase to be meaningful

Answer

The manager did not run the campaign personally

Answer

The campaign was too expensive

Question 3

Which of the following is an ASSUMPTION, not a stated fact? 'P&G invested $500M in R&D last year. Therefore, its products will be more innovative next year.'

Accepted Answer

R&D investment necessarily leads to innovation

Answer

P&G invested $500M in R&D

Answer

The investment occurred last year

Answer

$500M is a large investment

Question 4

A study shows that consumers who use P&G products rate their satisfaction at 8.5/10. Which of these would MOST weaken this claim?

Accepted Answer

Only current P&G customers were surveyed, excluding those who stopped using the brand

Answer

The study was conducted online

Answer

8.5 is below the maximum score of 10

Answer

The study was published last year

Question 5

P&G launches a new razor. After one month, returns are 3% higher than average. A manager says, 'We must pull the product.' What additional information is MOST needed?

Accepted Answer

Whether 3% above average is statistically significant given typical variance

Answer

What the marketing budget was

Answer

Who designed the razor

Answer

How many units were sold in total

Question 6

Which argument structure is MOST logically sound for recommending a new P&G product line?

Accepted Answer

Market research shows unmet consumer need, our product addresses it, and a pilot test confirmed demand

Answer

Consumers like our other products, so they will like this one too

Answer

The CEO thinks it is a good idea

Answer

Competitors have a similar product, so we should too