P&G Critical Thinking 3

Question 1

P&G plans to enter a new market. Research shows 70% brand awareness but only 15% trial. What does this data suggest?

Accepted Answer

Awareness is strong but conversion from awareness to trial is the key gap to address

Answer

The brand should exit this market

Answer

15% trial is already high enough to proceed

Answer

The research methodology is flawed

Question 2

Which of the following is the BEST example of circular reasoning?

Accepted Answer

Our detergent outsells competitors, which proves consumers prefer it, which confirms it is the best

Answer

Our detergent is the best because it outsells competitors

Answer

Consumers prefer our detergent because it cleans better

Answer

Our detergent won the quality award in 2025

Question 3

A new P&G product fails in test markets in the US South but succeeds in the Northeast. The MOST valid inference is:

Accepted Answer

Regional differences in consumer preferences or demographics may explain the divergence

Answer

The product should be scrapped entirely

Answer

The test markets in the South were too small

Answer

The Northeast data is an outlier

Question 4

An analyst says: 'Since we increased social media spend by 40% and sales rose 5%, social media ROI is low.' What flaw exists in this reasoning?

Accepted Answer

Other sales drivers were not controlled for, so the isolated impact of social media is unknown

Answer

5% sales increase is too small to measure

Answer

40% is an unreasonable spend increase

Answer

Sales should have increased more than 40%

Question 5

P&G receives 500 complaint emails about a product in one month, up from 50. A manager says this proves the product is defective. What is the MOST important missing context?

Accepted Answer

Whether unit sales also increased 10x, making complaint rate unchanged

Answer

The content of the complaints

Answer

Who answered the complaint emails

Answer

Which country the complaints came from

Question 6

Two statements: 'No P&G products contain microplastics' and 'Product Z is a P&G product.' What conclusion MUST follow?

Accepted Answer

Product Z does not contain microplastics

Answer

Product Z is environmentally friendly

Answer

Product Z is the best P&G product

Answer

Product Z was recently launched by P&G