P&G Critical Thinking 2

Question 1

All P&G brands in the 'premium' tier have a price above $10. Brand X is not in the premium tier. What can you conclude?

Accepted Answer

Brand X may or may not cost more than $10

Answer

Brand X costs less than $10

Answer

Brand X is in the budget tier

Answer

Brand X has lower quality

Question 2

A P&G team claims: 'We reduced packaging waste by 30% by switching to recycled materials.' Which fact would MOST strengthen this argument?

Accepted Answer

Third-party lifecycle analysis confirmed the 30% waste reduction

Answer

The new packaging looks more attractive

Answer

The recycled material supplier is a P&G partner

Answer

The new packaging costs less

Question 3

If 'all successful product launches include consumer testing' is true, which statement MUST also be true?

Accepted Answer

If a product was not consumer tested, it was not a successful launch

Answer

All consumer-tested products are successful

Answer

Consumer testing guarantees success

Answer

Consumer testing is optional for success

Question 4

A consumer panel prefers Fragrance A over Fragrance B 60% to 40% in blind testing. What is the MOST cautious conclusion?

Accepted Answer

Fragrance A has a modest preference advantage under blind test conditions

Answer

Fragrance A should always replace Fragrance B

Answer

40% of consumers hate Fragrance B

Answer

Fragrance B should be discontinued

Question 5

P&G's profit increased 10% while market share fell 2%. What does this MOST likely suggest?

Accepted Answer

Profitability improvements (e.g., cost reduction or pricing) offset the volume decline

Answer

The company is performing poorly overall

Answer

The 10% profit gain is unrelated to market share

Answer

Market share data is unreliable

Question 6

A report says 'Brand loyalty for P&G's cleaning products is highest among consumers aged 45–60.' Which conclusion is MOST logical?

Accepted Answer

Marketing to ages 45–60 may yield stronger retention returns in this category

Answer

Younger consumers do not buy P&G cleaning products

Answer

P&G should stop marketing to younger consumers

Answer

Older consumers are the only loyal consumers across all P&G categories