An NPD practitioner is leading the implementation of a new evidence-based protocol for preventing catheter-associated urinary tract infections (CAUTI). Despite initial education, there is significant resistance from experienced nurses who are accustomed to previous methods. According to Lewin's Change Theory, what is the MOST critical initial action for the NPD practitioner?
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A
Develop a detailed audit tool to monitor compliance with the new protocol.
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B
Implement the 'refreezing' stage by anchoring the new protocol into policy.
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C
Create a sense of urgency by sharing unit-specific CAUTI data and patient stories.
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D
Schedule additional skills labs to practice the new protocol.