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Service Quality & Improvement Flashcards

7 cards from real NCSA practice questions. Tap to flip, then mark Knew It or Still Learning โ€” missed cards come back until you master them.

Read the first 7 Service Quality & Improvement flashcards as text
  1. A contact center uses mystery shopping to evaluate service quality. What is the key advantage of this method over standard customer surveys?

    Answer: It provides objective, unannounced observations of actual agent behavior

    Mystery shopping captures real-time, unbiased observations of service interactions that agents do not know are being evaluated, revealing natural behavior.

  2. In Six Sigma, what does a process operating at 'Six Sigma quality' mean in terms of defect rate?

    Answer: Fewer than 3.4 defects per million opportunities

    Six Sigma quality is defined as no more than 3.4 defects per million opportunities, representing near-perfect process performance.

  3. Which metric specifically measures the percentage of customer issues resolved on the customer's initial contact without requiring follow-up?

    Answer: First Contact Resolution (FCR)

    First Contact Resolution (FCR) measures how often customer issues are fully resolved during the first interaction, directly reflecting service effectiveness.

  4. A service team discovers that customers in one region report significantly lower satisfaction than those in other regions. What type of analysis should be conducted first?

    Answer: Segmented root cause analysis isolating region-specific factors

    Segmented analysis isolates variables unique to the underperforming region, such as staffing, processes, or infrastructure, before broader action is taken.

  5. Which of the following BEST describes a 'service blueprint'?

    Answer: A visual map of all service processes showing customer actions, frontstage and backstage activities, and support systems

    A service blueprint is a detailed process diagram that maps every element of service delivery, making interdependencies visible and supporting systematic improvement.

  6. What is the primary purpose of conducting a 'gap analysis' in the context of SERVQUAL?

    Answer: To measure the difference between customer expectations and actual perceived service

    SERVQUAL gap analysis measures the discrepancy between what customers expect and what they actually experience, highlighting priority areas for service improvement.

  7. A company redesigns its service process by mapping the customer journey and removing steps that add no value from the customer's perspective. This approach is best described as:

    Answer: Lean service improvement

    Lean methodology focuses on identifying and eliminating waste (non-value-adding steps) from processes to improve efficiency and customer experience.