NAPLAN Target Audience 3 — Questions and Answers
Question 1: A poster uses bright colours, cartoon characters, and rhyming text. What does this suggest about its target audience?
- It is aimed at elderly readers
- It targets young children (Correct answer)
- It is designed for academic researchers
- It is meant for government officials
Correct answer: It targets young children
Bright colours, cartoons, and rhymes are design choices that appeal to young children.
Question 2: Which text would most likely have a target audience of parents?
- A guide on managing school lunchboxes and nutrition for children (Correct answer)
- A novel about a detective solving a crime
- A textbook on quantum physics
- A manual for operating a forklift
Correct answer: A guide on managing school lunchboxes and nutrition for children
Advice about managing children's nutrition directly addresses parents' responsibilities.
Question 3: An advertisement uses the slogan 'Stay connected, stay young' and features elderly people using smartphones. The target audience is most likely:
- Teenagers who love technology
- Older adults unfamiliar with smartphones (Correct answer)
- IT professionals
- Primary school students
Correct answer: Older adults unfamiliar with smartphones
The imagery and slogan are designed to appeal to older adults who may be hesitant about technology.
Question 4: A book contains chapters titled 'Your First Car', 'Budget Driving Tips', and 'Road Rules Explained'. Who is most likely the target audience?
- Experienced racing drivers
- New or young drivers (Correct answer)
- Mechanics
- Truck drivers
Correct answer: New or young drivers
Topics about first cars, budgeting, and basic road rules target new, inexperienced drivers.
Question 5: When a writer uses humour and informal language in a text about healthy eating, what does this suggest about the intended audience?
- The audience is expected to be very young children
- The audience is likely casual readers who might find the topic boring otherwise (Correct answer)
- The audience consists of nutrition experts
- The audience is hostile to the topic
Correct answer: The audience is likely casual readers who might find the topic boring otherwise
Humour and informal language are used to engage audiences who might not naturally be interested in a topic.
Question 6: A website includes a 'For Parents' section and a 'For Kids' section. What does this structure show about the website's design?
- The website has only one target audience
- The website recognises two distinct target audiences with different needs (Correct answer)
- The website is poorly organised
- The website is aimed exclusively at teachers
Correct answer: The website recognises two distinct target audiences with different needs
Separate sections acknowledge that parents and children have different informational needs.
Question 7: A persuasive letter argues for longer lunch breaks at school. The most likely target audience is:
- Preschoolers
- School principals or education authorities (Correct answer)
- Retired teachers
- Sports coaches
Correct answer: School principals or education authorities
Persuasive texts about school policy are directed at those with the authority to make changes.
NAPLAN Target Audience 3
A poster uses bright colours, cartoon characters, and rhyming text.
What does this suggest about its target audience?