Target Audience Flashcards

A travel brochure features luxury spa retreats, fine dining, and adult-only resorts. The target audience is most likely:

Answer: Adults seeking a relaxing holiday without children

Adult-only and luxury features specifically target adults looking for a child-free, upscale experience.

Which of the following would be most appropriate in a text written for a general public audience?

Answer: Clear, jargon-free language with everyday examples

General audiences require clear, accessible language without assuming specialist knowledge.

An instruction manual includes both text and detailed diagrams. What does the use of diagrams suggest about the target audience?

Answer: The audience may benefit from visual support alongside written instructions

Diagrams provide visual clarification, helping readers who find written instructions alone insufficient.

A school newsletter is sent home each week. Who is the PRIMARY target audience?

Answer: Parents and caregivers of students

School newsletters are primarily written to keep parents and caregivers informed about school activities.

A text about 'maximising your superannuation before the end of the financial year' would NOT be targeting:

Answer: Six-year-old children

Young children have no knowledge of or interest in superannuation, so they are not the target audience.

A children's picture book features a dog named Biscuit who gets lost. The repetition of phrases and simple vocabulary suggests the text is targeting:

Answer: Very young readers who are just learning to read

Repetition and simple vocabulary are strategies used to support early readers in understanding text.

When identifying a text's target audience, which question is LEAST helpful?

Answer: How many copies were printed?

The number of copies printed does not reveal anything about who the text is designed for.