Target Audience Flashcards

A poster uses bright colours, cartoon characters, and rhyming text. What does this suggest about its target audience?

Answer: It targets young children

Bright colours, cartoons, and rhymes are design choices that appeal to young children.

Which text would most likely have a target audience of parents?

Answer: A guide on managing school lunchboxes and nutrition for children

Advice about managing children's nutrition directly addresses parents' responsibilities.

An advertisement uses the slogan 'Stay connected, stay young' and features elderly people using smartphones. The target audience is most likely:

Answer: Older adults unfamiliar with smartphones

The imagery and slogan are designed to appeal to older adults who may be hesitant about technology.

A book contains chapters titled 'Your First Car', 'Budget Driving Tips', and 'Road Rules Explained'. Who is most likely the target audience?

Answer: New or young drivers

Topics about first cars, budgeting, and basic road rules target new, inexperienced drivers.

When a writer uses humour and informal language in a text about healthy eating, what does this suggest about the intended audience?

Answer: The audience is likely casual readers who might find the topic boring otherwise

Humour and informal language are used to engage audiences who might not naturally be interested in a topic.

A website includes a 'For Parents' section and a 'For Kids' section. What does this structure show about the website's design?

Answer: The website recognises two distinct target audiences with different needs

Separate sections acknowledge that parents and children have different informational needs.

A persuasive letter argues for longer lunch breaks at school. The most likely target audience is:

Answer: School principals or education authorities

Persuasive texts about school policy are directed at those with the authority to make changes.