NAMA Marketing & Merchandising Strategies 2

Question 1

Which planogram principle ensures the most profitable products are placed at eye level in a vending machine?

Accepted Answer

Eye-level prime placement

Answer

Eye-level prime placement positions high-margin items where customers naturally look first, maximizing visibility and purchase likelihood.

Question 2

A vending operator notices that a new energy drink sells out in 2 days but a legacy soda sits for 2 weeks. What merchandising action is MOST appropriate?

Accepted Answer

Allocate more slots to the energy drink and reduce soda facings

Answer

Reallocating slots to high-velocity items and reducing slow movers improves revenue per machine and reduces stockouts on top sellers.

Question 3

What does 'impulse purchase placement' mean in vending merchandising?

Accepted Answer

Locating snack and candy items prominently to trigger unplanned buying

Answer

Impulse placement positions tempting, low-consideration items like candy or chips where they attract spontaneous purchases.

Question 4

A micro-market operator wants to increase average transaction value. Which strategy is MOST effective?

Accepted Answer

Creating bundled combo deals displayed at point of sale

Answer

Combo deals and bundling encourage customers to purchase multiple items, directly increasing average transaction value.

Question 5

Which metric BEST measures the effectiveness of a product's shelf positioning in a vending machine?

Accepted Answer

Sell-through rate by slot position

Answer

Sell-through rate by slot position shows whether a product's location is driving sales relative to its inventory allocation.

(NAMA) National Automatic Merchandising Association Certification Practice Test

(NAMA) National Automatic Merchandising Association Certification Practice Test

NAMA Marketing & Merchandising Strategies 2