NAB Audience Measurement & Ratings 3

Question 1

What does TSL (Time Spent Listening) measure in radio ratings?

Accepted Answer

The average amount of time a listener spends with a station during a daypart

Answer

The total hours of programming a station airs per week

Answer

The number of quarter hours a commercial schedule spans

Answer

The duration of a listener's first tune-in session of the day

Question 2

How is CPM (Cost Per Thousand) calculated in broadcast advertising?

Accepted Answer

(Cost of the schedule ÷ Total impressions) × 1,000

Answer

Cost Per Point multiplied by the number of rating points

Answer

Total GRPs divided by reach times frequency

Answer

Spot cost divided by the number of markets in the buy

Question 3

Which company acquired Arbitron and now provides radio audience measurement in the United States?

Accepted Answer

Nielsen

Answer

comScore

Answer

Kantar Media

Answer

GfK

Question 4

What is the primary distinction between local market ratings and national (network) ratings?

Accepted Answer

Local ratings measure a single DMA; national ratings measure the total U.S. television household universe

Answer

Local ratings use diary methodology only; national ratings use only People Meters

Answer

Local ratings are released monthly; national ratings are released annually

Answer

Local ratings measure cable only; national ratings measure broadcast only

Question 5

What is the traditional diary method used in broadcast audience measurement?

Accepted Answer

A paper log in which selected panelists manually record their television or radio use over a specified week

Answer

An electronic device that automatically detects broadcast signals and logs exposure

Answer

A telephone survey asking respondents to recall viewing from the previous day

Answer

A set-top box that streams data directly to the ratings company in real time

Question 6

Which of the following best describes a 'daypart' in broadcast scheduling and measurement?

Accepted Answer

A defined block of time used to segment the broadcast day for programming and advertising purposes

Answer

A single commercial break within a television program

Answer

The geographic area of a station's broadcast coverage

Answer

A rating point allocated to a specific time of day

Question 7

Why is audience measurement data critically important to commercial broadcast stations?

Accepted Answer

It determines advertising rates by quantifying the size and composition of a station's audience for advertisers

Answer

It is required by the FCC to maintain a broadcast license

Answer

It controls the royalty fees paid to music licensing organizations

Answer

It sets the technical power limits assigned to a station's transmitter