Technology & Digital Applications Flashcards
7 cards from real Music Promotion practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Technology & Digital Applications flashcards as text
What does 'dark social' refer to in the context of music sharing analytics?
Answer: Traffic from private sharing channels (DMs, email, messaging apps) that analytics tools cannot attribute
Dark social describes content shared through private channels like text messages and WhatsApp that appear as 'direct' or 'none' in analytics, making attribution difficult.
Which analytics feature in TikTok for Business helps musicians understand when their audience is most active?
Answer: Follower Activity insights showing peak days and hours
The Follower Activity section in TikTok analytics shows what days and hours your followers are most active, helping you time posts for maximum reach.
What is the key advantage of using an email list over social media followers for music promotion?
Answer: You own the list and can reach subscribers directly without platform algorithm interference
Unlike social followers, an email list is an asset you own and control — no algorithm can reduce your reach or a platform change eliminate your audience.
What does 'cost per stream' (CPS) measure in a paid music promotion campaign?
Answer: The total ad spend divided by the number of streams generated by that campaign
CPS is calculated by dividing total campaign ad spend by the number of verified streams it generated, helping evaluate a promotion's efficiency.
Which feature allows musicians on Instagram to collaborate on a single post that appears on both creators' profiles simultaneously?
Answer: Instagram Collab posts
Instagram Collab posts let two accounts co-author a single feed post or Reel that shows on both profiles, combining both audiences for greater reach.
What is 'velocity' in the context of a music release performing well on streaming platforms?
Answer: The speed at which a song accumulates streams and listener engagement in its first days after release
Release velocity refers to how rapidly a new track gains streams and engagement early on, which is a key signal streaming algorithms use to decide how widely to promote it.
What is the purpose of 'geotargeting' in a digital music advertising campaign?
Answer: Delivering ads only to users in specific geographic locations relevant to the campaign goal
Geotargeting restricts ad delivery to users in chosen cities, states, or countries, letting artists focus budget on markets where they're touring or where audience potential is highest.