Technology & Digital Applications Flashcards
7 cards from real Music Promotion practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Technology & Digital Applications flashcards as text
What is a 'smart link' tool like Linkfire or Songlink used for in music marketing?
Answer: Creating a single URL that routes fans to their preferred streaming platform based on their location or app
Smart link tools detect a fan's country and installed apps to present the most relevant streaming option, reducing friction and improving conversion rates.
Which platform's algorithm is most heavily influenced by 'saves' (adding a song to library) as a promotion signal?
Answer: Spotify
Spotify's algorithm places significant weight on saves because they signal strong listener intent, boosting a track's chances of appearing in algorithmic playlists.
What is 'programmatic advertising' in the context of promoting music online?
Answer: Automated, data-driven buying of digital ad space in real time via auction systems
Programmatic advertising uses real-time bidding and algorithms to automatically purchase and place digital ads across networks without manual negotiation.
What metric does Spotify use to determine if a song 'streams' and triggers a royalty payment?
Answer: The track must be played for at least 30 seconds
Spotify counts a stream and pays a royalty only when a track has been played for at least 30 seconds, which is why skip rates and stream length matter.
What does 'lookalike audience' targeting mean in music-related Facebook ad campaigns?
Answer: Finding new potential fans who share characteristics with your existing audience
Lookalike audiences use Meta's algorithm to find new users who statistically resemble your current fans based on demographic and behavioral data.
Which of the following best describes 'earned media' in a digital music promotion strategy?
Answer: Organic coverage, shares, and mentions generated by audience response rather than payment
Earned media refers to free exposure from press coverage, fan shares, playlist adds, and viral moments that happen organically without direct payment.
What is the primary purpose of Spotify's 'Marquee' promotional tool?
Answer: Running targeted, full-screen sponsored recommendations to listeners most likely to engage with a new release
Marquee is Spotify's paid promotional product that shows full-screen sponsored cards to targeted listeners right after a new release, driving first-listen engagement.