Technology & Digital Applications Flashcards
7 cards from real Music Promotion practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Technology & Digital Applications flashcards as text
What is 'content ID' on YouTube and why does it matter for music promotion?
Answer: An automated system that detects copyrighted audio and manages rights across user-uploaded videos
YouTube Content ID scans uploaded videos for registered copyrighted music, allowing rights holders to monetize, track, or block those videos.
Which technology powers the 'For You' recommendation feed on TikTok?
Answer: A machine learning algorithm analyzing watch time, replays, and interaction signals
TikTok's For You Page algorithm weighs signals like video completion rate, replays, likes, comments, and shares to determine content distribution.
What is the function of a music aggregator like DistroKid or TuneCore?
Answer: To distribute your music to multiple streaming platforms and collect royalties on your behalf
Music aggregators act as intermediaries that deliver your music to platforms like Spotify, Apple Music, and Amazon Music while collecting and forwarding royalty payments.
What does 'A/B testing' an ad creative in a music campaign involve?
Answer: Running two versions of an ad simultaneously to see which performs better
A/B testing shows two ad variants (different visuals, copy, or audiences) to different user groups and compares performance metrics to identify the winner.
Which feature in Instagram allows musicians to add a link to their bio that fans can tap to stream music?
Answer: Link in Bio (or Linktree-style landing page)
Because Instagram limits clickable links, artists typically use the single bio link—often a Linktree or similar landing page—to direct fans to streaming platforms.
What does 'pre-save' mean in the context of a new music release on Spotify?
Answer: A fan action that adds an unreleased song to their library automatically on release day
Pre-save campaigns let fans save an unreleased track or album to their Spotify library in advance, which boosts first-day streams and algorithmic signals.
What is 'frequency capping' in digital advertising for music promotion?
Answer: Setting a maximum number of times a single user sees your ad within a time period
Frequency capping prevents ad fatigue by limiting how many times one person is exposed to the same ad, improving user experience and campaign efficiency.