Music Promotion MCQ Flashcards
7 cards from real Music Promotion practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Music Promotion MCQ flashcards as text
What is a 'press kit' (EPK) and what should it typically include?
Answer: An Electronic Press Kit with bio, photos, music samples, press clips, and contact info for media outreach
An EPK (Electronic Press Kit) is a digital package giving media professionals everything they need to write about, book, or feature an artist.
Which social media format currently generates the most organic reach for music discovery?
Answer: Short-form vertical video (Reels, TikTok, Shorts)
Short-form vertical video platforms (TikTok, Instagram Reels, YouTube Shorts) have the highest algorithmic reach potential for music discovery in the current landscape.
What is the role of metadata in music promotion and distribution?
Answer: It provides information (title, artist, ISRC, genre) that helps platforms categorize and surface music correctly
Accurate metadata ensures music is correctly attributed, searchable, and eligible for playlisting and royalty collection across all platforms.
What is 'performance royalties' in the context of music revenue?
Answer: Payments to songwriters and publishers when music is publicly performed or broadcast
Performance royalties are collected by PROs (like ASCAP, BMI, SESAC) and paid to songwriters and publishers when music is performed publicly on radio, TV, or in venues.
An artist wants to grow their Spotify monthly listeners. Which strategy is most effective?
Answer: Pitching playlists, collaborating with other artists, and running targeted ads driving to the Spotify profile
Legitimate growth comes from playlist placements, collaborations that cross-pollinate fan bases, and paid advertising that drives real listeners to the profile.
What is 'content marketing' as applied to music artist promotion?
Answer: Creating valuable, consistent content (behind-the-scenes, vlogs, tutorials) that attracts and retains a fan audience
Content marketing for musicians involves creating non-promotional content that builds audience connection and keeps fans engaged between official releases.
What does 'above-the-line' promotion mean in music marketing?
Answer: Mass-media advertising (TV, radio, national press) designed to reach a broad, untargeted audience
Above-the-line (ATL) promotion refers to broad mass-media efforts like national TV spots, radio ads, and national press — casting a wide net rather than targeting specific segments.