Music Promotion MCQ Flashcards

What is 'DSP' in the context of music distribution and promotion?

Answer: Digital Service Provider (streaming platforms like Spotify, Apple Music)

DSP stands for Digital Service Provider — the streaming and download platforms where music is delivered to consumers.

An artist wants to build long-term fan loyalty. Which tactic is most aligned with this goal?

Answer: Consistently engaging fans through newsletters, exclusive content, and community building

Long-term loyalty is built through consistent, authentic fan engagement rather than transactional promotional bursts.

What does 'organic reach' mean in social media music promotion?

Answer: Audience exposure gained without paid advertising

Organic reach refers to how many people see your content naturally through shares, follows, and algorithm distribution without any paid spend.

Which platform's algorithm is most driven by watch time and completion rate for music video promotion?

Answer: YouTube

YouTube's recommendation algorithm heavily weighs watch time and video completion rate when deciding which videos to promote to new viewers.

What is a 'sync license' and why is it valuable for music promotion?

Answer: Permission to use a song in visual media (TV, film, ads), providing exposure and royalties

Sync licensing places music in TV shows, films, or commercials, generating both royalty income and massive exposure to new audiences.

What is the primary function of a music distributor like DistroKid or TuneCore?

Answer: To deliver an artist's music to streaming platforms and collect royalties

Digital distributors act as the middleman between independent artists and DSPs, uploading music and routing royalty payments back to creators.

What does a 'call to action' (CTA) in a music promotion post typically ask fans to do?

Answer: Take a specific action such as streaming, sharing, pre-saving, or commenting

A CTA directs the audience toward a specific, measurable action that supports the promotional goal of the campaign.