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Knowledge Flashcards

7 cards from real Music Promotion practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. What is 'release radar' on Spotify?

    Answer: A personalized playlist automatically updated every Friday with new releases from artists a user follows

    Release Radar is a personalized Spotify playlist updated every Friday that surfaces new music from artists a user follows and similar artists.

  2. What is 'drip content' in an album release campaign?

    Answer: Gradually releasing singles, videos, and content over time to sustain interest leading up to an album drop

    Drip content is a strategy of steadily releasing promotional material (singles, teasers, BTS content) over weeks or months to maintain momentum before an album release.

  3. Which US performing rights organization (PRO) is known for being the first and largest in the country?

    Answer: ASCAP

    ASCAP (American Society of Composers, Authors and Publishers) was founded in 1914 and is one of the oldest and largest PROs in the United States.

  4. What does 'radio tracking' refer to in music promotion?

    Answer: Monitoring how often and where a song is being played on radio stations

    Radio tracking services like Mediabase and BDS monitor airplay across hundreds of stations to report how frequently and widely a song is being broadcast.

  5. What is a 'merch bundle' strategy in music sales?

    Answer: Pairing an album or song download with physical merchandise to drive sales and chart eligibility

    A merch bundle pairs a music purchase (album, single) with physical merchandise (shirt, vinyl) — often boosting chart positions since the music purchase counts toward sales figures.

  6. In music promotion, what is a 'fan funnel'?

    Answer: The journey from casual listener to superfan, mapped as a marketing strategy

    A fan funnel maps the stages of fan engagement — from first discovery to loyal superfan — helping artists target each stage with appropriate promotional tactics.

  7. What is 'cross-promotion' between artists?

    Answer: Two or more artists promoting each other's music to their respective audiences

    Cross-promotion is a collaborative strategy where artists share each other's content, playlists, or announcements to expose their music to each other's fanbase.