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Knowledge Flashcards

7 cards from real Music Promotion practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Knowledge flashcards as text

  1. What is 'retargeting' in digital music advertising?

    Answer: Showing ads to people who have previously interacted with your content or website

    Retargeting serves ads to users who have already visited your website, streamed your music, or engaged with your content, increasing conversion likelihood.

  2. Which royalty type is earned when a song is played on terrestrial (AM/FM) radio in the US?

    Answer: Publishing royalties (performance royalties) only — not master royalties

    In the US, terrestrial radio only pays performance royalties to songwriters and publishers via PROs — master rights holders (labels/artists) receive nothing from AM/FM airplay.

  3. What is a 'listening party' as a promotional strategy?

    Answer: An event where an artist plays their new album for fans before or on its release date

    A listening party is a promotional event where an artist shares their new music with fans in a live or virtual setting to generate early buzz.

  4. What does 'pitching' to a playlist curator typically involve?

    Answer: Sending a personalized message explaining why your song fits their playlist

    Pitching involves crafting a personalized, professional message to a curator explaining how your track fits their playlist's style, mood, and audience.

  5. In Facebook/Instagram advertising for music, what is a 'Lookalike Audience'?

    Answer: A new audience that shares characteristics with your existing fans or customers

    A Lookalike Audience is a targeting tool that finds new potential fans who share demographic and behavioral traits with your existing fanbase.

  6. What is 'brand partnership' in the context of artist promotion?

    Answer: A deal where an artist aligns with a company or product for mutual promotional benefit

    A brand partnership is a sponsorship or endorsement deal where an artist aligns with a non-music brand (e.g., a clothing company) for cross-promotional marketing.

  7. What is the role of a 'music publicist'?

    Answer: Securing media coverage, reviews, and press features for an artist or release

    A music publicist pitches artists to journalists, blogs, magazines, and media outlets to generate press coverage that builds public awareness.