Introduction To Music Promotion Flashcards

Which social media platform is most commonly used for music discovery among Gen Z listeners in the US as of recent years?

Answer: TikTok

TikTok has become the dominant music discovery platform for Gen Z, with viral sounds frequently driving songs onto mainstream charts.

In music promotion, what does 'above-the-line' marketing refer to?

Answer: Mass media advertising such as TV, radio, and national press

Above-the-line marketing uses broad mass media channels like TV spots, radio ads, and national publications to reach wide audiences.

What is the role of a 'music publicist'?

Answer: Securing media coverage and managing an artist's public image

A music publicist pitches stories to media outlets, manages press relationships, and shapes how an artist is perceived by the public.

Which of the following is an example of 'grassroots' music promotion?

Answer: Distributing flyers and performing at local open mics

Grassroots promotion involves community-level, low-budget tactics like local performances, street teams, and direct fan outreach.

What is 'sync licensing' in music promotion?

Answer: Licensing music for use in film, TV, commercials, or video games

Sync licensing places music in visual media like films, TV shows, and ads, generating both licensing fees and significant exposure.

When building a promotional strategy, why is defining a 'target audience' critical?

Answer: It ensures promotional efforts reach the most receptive listeners efficiently

Knowing your target audience lets you choose the right platforms, messaging, and channels to maximize promotional efficiency and conversion.

What does 'EPK' stand for in the music industry?

Answer: Electronic Press Kit

An EPK (Electronic Press Kit) is a digital version of a press kit containing bio, photos, music samples, videos, and contact info for industry pitching.