Introduction To Music Promotion Flashcards

Which metric is most important when evaluating the success of a Spotify playlist pitch?

Answer: Number of streams generated after placement

Streams generated after placement directly measure listener engagement and the real promotional impact of a playlist pitch.

What is a 'press kit' primarily used for in music promotion?

Answer: Providing media and bookers with artist info and assets

A press kit (EPK) gives media outlets, bookers, and promoters a concise package of bio, photos, music links, and press quotes.

Which of the following best describes 'organic growth' in music promotion?

Answer: Growth achieved through genuine fan engagement without paid promotion

Organic growth refers to audience expansion driven by word-of-mouth, authentic content, and real listener engagement rather than paid ads.

When should an artist ideally begin promoting a new release?

Answer: 4–6 weeks before the release date

Starting promotion 4–6 weeks out allows time to build anticipation, pitch to playlists, secure press coverage, and prime the algorithm.

What does 'DSP' stand for in the context of music distribution and promotion?

Answer: Digital Streaming Platform

DSP stands for Digital Streaming Platform, referring to services like Spotify, Apple Music, and Amazon Music where music is distributed and promoted.

Which promotional tactic involves reaching out to blogs, magazines, and online publications for coverage?

Answer: PR outreach

PR (public relations) outreach targets journalists and editorial outlets to earn written coverage, reviews, and features.

What is the primary purpose of a 'pre-save campaign' on streaming platforms?

Answer: To drive first-day streams and boost algorithmic visibility at release

Pre-save campaigns convert fan interest into automatic first-day streams, which signals popularity to platform algorithms immediately upon release.