MPRE Advertising and Solicitation

Question 1

Under Model Rule 7.1, which of the following statements in a lawyer's advertisement would be PROHIBITED?

Accepted Answer

I am the best criminal defense lawyer in the state.

Answer

I have 20 years of experience in criminal defense.

Answer

I offer free initial consultations.

Answer

I am licensed to practice in three states.

Question 2

Under Model Rule 7.2, which of the following must appear in every lawyer advertisement?

Accepted Answer

The name and contact information of at least one lawyer or law firm responsible for the content

Answer

The lawyer's hourly billing rate

Answer

The lawyer's bar admission date

Answer

A disclaimer that past results do not guarantee future outcomes

Question 3

A lawyer sends a direct-mail solicitation to individuals recently arrested for DUI. Under the Model Rules, this is:

Accepted Answer

Permitted as long as it complies with all applicable rules and is not false or misleading

Answer

Always prohibited because it targets individuals in a vulnerable state

Answer

Permitted only if the lawyer has a prior relationship with the recipient

Answer

Prohibited because targeted mailings constitute in-person solicitation

Question 4

Under Model Rule 7.2(b), which of the following is an EXCEPTION to the prohibition on paying for referrals?

Accepted Answer

Paying a portion of a fee to a qualified lawyer referral service as its usual charge

Answer

Paying a non-lawyer employee a commission for each client referred

Answer

Paying a former client a finder's fee for each new client sent

Answer

Paying another law firm a flat fee per referral regardless of outcome

Question 5

Under Model Rule 7.3(b), a lawyer MAY make direct personal contact to solicit a prospective client when:

Accepted Answer

The prospective client is a close personal friend of the lawyer

Answer

The prospective client is currently represented by another lawyer

Answer

The lawyer believes the prospective client urgently needs representation

Answer

The prospective client is a high-value commercial entity

Question 6

A lawyer's advertisement states she 'specializes' in immigration law. Under Model Rule 7.4, this is:

Accepted Answer

Permitted if she has been certified as a specialist by an organization approved by the state bar or the ABA

Answer

Always prohibited because no lawyer can claim a specialty

Answer

Permitted without restriction because specialty claims are considered puffery

Answer

Permitted only if she has practiced immigration law for at least five years

Question 7

Under Model Rule 7.3(a), which of the following forms of contact is specifically PROHIBITED for soliciting prospective clients for pecuniary gain?

Accepted Answer

Making a live telephone call to a specific accident victim not previously known to the lawyer

Answer

Sending a printed brochure to all residents in a zip code

Answer

Placing a television commercial advertising the firm

Answer

Maintaining a law firm website describing available services