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Trivia Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Trivia flashcards as text

  1. Which mobile OS had the largest global market share as of 2024?

    Answer: Android

    Android holds the largest global mobile OS market share, typically accounting for over 70% of all smartphone users worldwide.

  2. What is 'mobile-first indexing' as implemented by Google?

    Answer: Using the mobile version of content as the primary basis for indexing and ranking

    With mobile-first indexing, Google predominantly uses the mobile version of a website's content for indexing and determining search rankings.

  3. What is a 'QR code' primarily used for in mobile marketing campaigns?

    Answer: Bridging offline media to online digital experiences

    QR codes in marketing bridge physical and digital channels by allowing smartphone cameras to scan a code and instantly open a URL or app experience.

  4. Which metric best indicates how efficiently an app converts store page visitors into downloads?

    Answer: App Store Conversion Rate

    App Store Conversion Rate measures the percentage of users who visit an app's store listing and then proceed to download it.

  5. What is the main advantage of 'in-app advertising' over mobile web advertising?

    Answer: Better targeting, engagement, and resistance to ad blockers

    In-app ads benefit from richer user data for targeting, higher engagement in a distraction-free environment, and are not blocked by most browser-based ad blockers.

  6. Which event triggered a major shift in mobile marketing when Apple introduced it in iOS 14.5?

    Answer: App Tracking Transparency (ATT) requiring user opt-in for cross-app tracking

    Apple's ATT framework required apps to ask users for permission to track them across other apps and websites, significantly impacting mobile ad targeting.

  7. What does 'WAP' stand for, referencing the early era of mobile internet access?

    Answer: Wireless Application Protocol

    WAP (Wireless Application Protocol) was the early technical standard that enabled basic internet access on mobile phones before modern smartphones.