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Trivia Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Trivia flashcards as text

  1. Which year did Apple launch its App Store, opening the door to mobile app marketing?

    Answer: 2008

    Apple launched the App Store in July 2008, enabling a new era of mobile app distribution and marketing.

  2. What does the acronym 'MMS' stand for in mobile marketing?

    Answer: Multimedia Messaging Service

    MMS stands for Multimedia Messaging Service, which allows sending messages with images, audio, or video.

  3. Which mobile marketing metric measures the number of times an ad is displayed, regardless of clicks?

    Answer: Impressions

    Impressions count every time an ad is displayed on a screen, whether or not the user interacts with it.

  4. What is 'geofencing' in the context of mobile marketing?

    Answer: Creating a virtual boundary to trigger location-based actions

    Geofencing creates a virtual geographic boundary that triggers notifications or ads when a user enters or exits the defined area.

  5. Which protocol is most commonly used to send push notifications on Android devices?

    Answer: Firebase Cloud Messaging (FCM)

    Firebase Cloud Messaging (FCM) is Google's cross-platform messaging solution used to send push notifications to Android devices.

  6. What is the primary purpose of a 'mobile deep link'?

    Answer: To direct users to a specific screen within an app

    A mobile deep link sends users directly to a specific page or section within an app, bypassing the home screen.

  7. Which marketing channel typically boasts the highest open rate among mobile communication methods?

    Answer: SMS

    SMS messages have open rates reported as high as 98%, far exceeding email and other mobile communication channels.