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SMS and Messaging Campaigns Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 SMS and Messaging Campaigns flashcards as text

  1. What is the primary advantage of MMS over SMS in mobile marketing?

    Answer: MMS supports rich media like images, audio, and video up to 1,600 characters

    MMS (Multimedia Messaging Service) allows marketers to include images, GIFs, video clips, and longer text, making messages more engaging than plain SMS.

  2. In SMS marketing, what does 'double opt-in' mean?

    Answer: A subscriber confirms their subscription by replying to an initial confirmation text

    Double opt-in requires the subscriber to confirm their intent to receive messages by replying to an initial opt-in confirmation, reducing fake sign-ups and ensuring genuine consent.

  3. What type of SMS marketing strategy involves sending messages only to subscribers in a specific geographic area?

    Answer: Geo-targeting or location-based SMS

    Geo-targeting uses location data to send SMS campaigns only to subscribers within a defined geographic region, improving message relevance.

  4. A retail brand wants to re-engage lapsed SMS subscribers who haven't purchased in 90 days. Which approach is most effective?

    Answer: Send a win-back SMS with a time-sensitive exclusive discount

    A win-back SMS featuring urgency through a time-limited exclusive offer motivates lapsed customers to re-engage without overwhelming them.

  5. What is the recommended maximum frequency for promotional SMS campaigns to avoid subscriber fatigue and high opt-out rates?

    Answer: 1-4 messages per month

    Industry best practice recommends 1-4 promotional SMS messages per month to maintain subscriber interest without causing fatigue or opt-outs.

  6. Which element is legally required in every marketing SMS sent in the United States?

    Answer: A clear opt-out instruction, such as 'Reply STOP to unsubscribe'

    FCC and TCPA regulations require that every marketing text message include a clear and easy mechanism for recipients to opt out of future messages.

  7. What is 'SMS keyword marketing' and how does it generate leads?

    Answer: A campaign where customers text a specific keyword to a shortcode to opt in and receive an offer

    SMS keyword marketing lets prospects text a word (e.g., DEAL) to a shortcode to automatically trigger an opt-in flow and receive a promotional response.