Random Questions Flashcards
7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Random Questions flashcards as text
What does 'mobile-first indexing' mean for mobile marketers?
Answer: Google primarily uses the mobile version of a site for ranking
Mobile-first indexing means Google crawls and indexes the mobile version of a website to determine its search rankings.
What is the primary advantage of using SMS marketing over email marketing?
Answer: Higher open rates (often above 90%)
SMS messages have open rates exceeding 90%, far higher than typical email open rates of 20–30%.
In mobile advertising, what does 'viewability' measure?
Answer: Whether an ad was actually seen by a user on screen
Viewability measures whether an ad was actually visible on a user's screen, not just technically served.
Which mobile marketing strategy uses geographic boundaries to trigger ads or notifications when a user enters a defined area?
Answer: Geofencing
Geofencing creates a virtual perimeter around a location, triggering ads or alerts when a mobile device enters or exits that zone.
What is a 'mobile moment' in the context of mobile marketing strategy?
Answer: A specific point in time when a customer turns to their device to act on a need
A mobile moment is when a customer instinctively reaches for their device to address an immediate need, representing a key opportunity for marketers.
Which metric best measures the effectiveness of a mobile app re-engagement campaign?
Answer: Lapsed user return rate
Lapsed user return rate directly measures how many previously inactive users were re-engaged by the campaign.
What is 'app indexing' and why is it valuable for mobile marketers?
Answer: Allowing search engines to surface in-app content in search results
App indexing enables search engines to crawl and display in-app content in search results, driving traffic directly into the app.