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Practice Test Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. Which mobile marketing strategy involves sending promotional messages to users based on their current location in a physical store?

    Answer: Beacon marketing

    Beacon marketing uses Bluetooth Low Energy (BLE) beacons placed in stores to send hyper-local notifications to nearby users' smartphones.

  2. What distinguishes a 'lookalike audience' in mobile advertising?

    Answer: A new audience that shares characteristics with your existing high-value users

    Lookalike audiences are created by platforms like Facebook or Google to find new users who statistically resemble your best existing customers.

  3. In mobile advertising, what does 'viewability' refer to?

    Answer: The percentage of an ad that is actually visible on a user's screen for a minimum duration

    The MRC standard defines a mobile display ad as viewable when at least 50% of its pixels are visible for at least one second.

  4. A brand runs a mobile campaign and tracks 'click-to-install' time. What does a very long click-to-install time suggest?

    Answer: Potential friction in the install process or poor user intent

    A long click-to-install time often signals drop-off during the download process, which may indicate slow connections, large app sizes, or low purchase intent.

  5. What is 'frequency capping' in a mobile ad campaign?

    Answer: Limiting how often the same user sees the same ad within a given period

    Frequency capping prevents ad fatigue by limiting how many times a single user is exposed to the same advertisement within a set timeframe.

  6. Which of the following is an example of an 'in-app purchase' upsell strategy in mobile marketing?

    Answer: Offering a premium subscription upgrade after a user completes a key action inside the app

    In-app upsells leverage natural milestone moments—like completing a level—to present premium offers when user engagement and satisfaction are highest.

  7. What is the role of an MMP (Mobile Measurement Partner) in mobile marketing?

    Answer: To independently attribute installs and in-app events to the correct ad sources

    MMPs like Adjust or AppsFlyer serve as neutral third parties that track and attribute user acquisition data, preventing fraud and ensuring accurate campaign measurement.