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Practice Test Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

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  1. What does CPM stand for in mobile advertising?

    Answer: Cost per mille (per thousand impressions)

    CPM stands for cost per mille (thousand), representing the price an advertiser pays for one thousand ad impressions.

  2. Which of the following best describes a 'rewarded video' ad unit?

    Answer: An ad where users voluntarily watch a video in exchange for in-app currency or benefits

    Rewarded video ads give users an incentive, such as extra lives or coins, in exchange for watching a full ad, resulting in high completion rates.

  3. In mobile analytics, what does 'DAU' stand for?

    Answer: Daily active users

    DAU measures the number of unique users who engage with an app on a given day, serving as a key indicator of engagement health.

  4. What is the primary advantage of using SMS marketing over push notifications?

    Answer: SMS reaches users without requiring app installation or opt-in via an app

    SMS works on any mobile phone with a number, making it accessible to users who haven't installed your app, though it requires phone number opt-in.

  5. A marketer notices their app's Day 7 retention is 20%. What does this indicate?

    Answer: 20% of users who installed the app are still using it 7 days later

    Day 7 retention measures the percentage of users who return to an app exactly 7 days after their first session, indicating early-stage engagement quality.

  6. Which targeting approach uses data from a user's previous in-app behavior to serve relevant ads?

    Answer: Behavioral targeting

    Behavioral targeting leverages past user actions—such as pages visited or products viewed—to deliver personalized and relevant ad experiences.

  7. What is 'LTV' (lifetime value) in the context of mobile app marketing?

    Answer: The total revenue a user generates throughout their relationship with the app

    LTV estimates the total net revenue a user will generate over the entire duration they use the app, guiding how much marketers can spend on acquisition.