Practice Test Flashcards

Which mobile ad format overlays the entire screen and typically appears between content transitions?

Answer: Interstitial ad

Interstitial ads are full-screen ads that cover the interface and appear at natural transition points such as between game levels or article pages.

What does the term 'app store optimization' (ASO) primarily aim to improve?

Answer: App visibility and download conversion in app stores

ASO improves an app's ranking and conversion rate in the App Store or Google Play by optimizing titles, keywords, descriptions, and screenshots.

A mobile marketer wants to re-engage users who abandoned a shopping cart. Which channel is most direct?

Answer: Push notifications

Push notifications are delivered directly to a user's device lock screen, making them the most immediate channel for cart abandonment re-engagement.

What is 'deep linking' in the context of mobile marketing?

Answer: Directing users to a specific screen within an app rather than its home screen

Deep linking routes users directly to a specific in-app location, such as a product page, improving user experience and conversion.

Which metric measures the percentage of users who click on a mobile ad?

Answer: Click-through rate (CTR)

CTR is calculated as clicks divided by impressions, indicating how effectively an ad drives user interaction.

What is 'geofencing' in mobile marketing?

Answer: Triggering marketing actions when a user enters a defined geographic boundary

Geofencing uses GPS or RFID to create a virtual boundary and trigger ads, notifications, or offers when a user enters that area.

Which attribution model gives 100% credit to the very first touchpoint that introduced a user to an app?

Answer: First-touch attribution

First-touch attribution assigns all conversion credit to the initial interaction, highlighting which channels are best at creating awareness.