Practice Test GeeksMobile Marketing Practice Test
← All Mobile Marketing Flashcard Decks

Mobile-Optimized Web Presence Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Mobile-Optimized Web Presence flashcards as text

  1. What is Accelerated Mobile Pages (AMP) primarily designed to achieve?

    Answer: Deliver near-instant loading for mobile web content

    AMP is an open-source framework that strips down HTML/JS to deliver extremely fast-loading web pages primarily for mobile users.

  2. On a mobile checkout form, autofill attributes like autocomplete='email' are important because they:

    Answer: Reduce typing effort and friction for users

    Autocomplete attributes allow browsers to automatically fill in saved user data, reducing typing on small keyboards and speeding up checkout.

  3. A brand's mobile site loads correctly in portrait mode but breaks in landscape mode. This is a failure of which design principle?

    Answer: Cross-orientation responsiveness

    A truly responsive design must adapt to both portrait and landscape orientations, adjusting layout fluidly as device orientation changes.

  4. Which CSS unit is most appropriate for setting font sizes on mobile to ensure text scales with user accessibility settings?

    Answer: rem (root em)

    rem units scale relative to the root font size, respecting user browser settings for accessibility, unlike fixed px units which ignore user preferences.

  5. What is the primary purpose of a 'click-to-call' button on a mobile website?

    Answer: To initiate a phone call directly from the browser with one tap

    A click-to-call button uses the tel: URI scheme so tapping it immediately launches the phone's dialer with the number pre-filled.

  6. Which metric measures the time from when a user first interacts with a page (e.g., taps a button) to when the browser responds to that interaction?

    Answer: Interaction to Next Paint (INP)

    INP (Interaction to Next Paint) measures the responsiveness of a page by tracking the delay between user interactions and the browser's visual response.

  7. Why should mobile forms avoid using placeholder text as a replacement for field labels?

    Answer: Placeholder text disappears when the user starts typing, causing confusion

    Once a user begins typing, the placeholder disappears, leaving them unable to recall what the field requires without clearing their input.