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Mobile Marketing Mobile Marketing Strategy Flashcards

7 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Mobile Marketing Mobile Marketing Strategy flashcards as text

  1. A retailer uses beacon technology to send discount notifications when customers enter the store. This is an example of:

    Answer: Proximity marketing

    Proximity marketing uses Bluetooth beacons or similar technology to trigger location-based messages when users are physically nearby.

  2. What is the primary goal of mobile attribution in a marketing strategy?

    Answer: Determining which marketing channels drove app installs or conversions

    Mobile attribution identifies which campaigns, channels, or touchpoints led to specific user actions like installs or purchases, enabling ROI measurement.

  3. Which mobile advertising format is most effective for brand awareness campaigns due to its full-screen, visually immersive nature?

    Answer: Interstitial ads

    Interstitial ads appear full-screen at natural transition points in apps, offering maximum visual impact for brand awareness objectives.

  4. In mobile marketing, what does the acronym 'LTV' or 'CLV' represent and why is it important?

    Answer: Lifetime Value — the total revenue a customer generates over their relationship with the brand

    Lifetime Value (LTV/CLV) helps marketers determine how much to spend on acquisition by comparing it against the long-term revenue a user generates.

  5. When building a mobile marketing funnel, which stage focuses on converting free app users into paying customers?

    Answer: Monetization

    The monetization stage specifically focuses on converting engaged users into revenue through in-app purchases, subscriptions, or upgrades.

  6. A mobile marketer notices high install rates but low Day-7 retention. What should they investigate first?

    Answer: Onboarding experience and initial user value delivery

    Low early retention typically points to a poor onboarding experience where users fail to understand the app's core value proposition quickly enough.

  7. Which mobile marketing strategy involves partnering with popular app developers to cross-promote each other's apps?

    Answer: Cross-promotion

    Cross-promotion between complementary apps allows brands to reach each other's engaged user bases at low cost.