Mobile Marketing SMS and Messaging Campaigns Questions and Answers Flashcards
6 cards from real Mobile Marketing practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Mobile Marketing SMS and Messaging Campaigns Questions and Answers flashcards as text
What does the abbreviation MMS stand for in the context of mobile messaging campaigns?
Answer: Multimedia Messaging Service
MMS stands for Multimedia Messaging Service, which allows sending images, video, and audio alongside text.
Which U.S. regulation requires businesses to obtain prior express written consent before sending marketing text messages?
Answer: TCPA (Telephone Consumer Protection Act)
The TCPA requires prior express written consent before sending autodialed or prerecorded marketing messages to consumers.
What is a short code in SMS marketing?
Answer: A 5- or 6-digit number used by businesses for high-volume messaging
Short codes are 5- or 6-digit numbers leased by businesses to send and receive high-volume SMS messages at scale.
What metric measures the percentage of recipients who click a link within an SMS message?
Answer: Click-through rate (CTR)
Click-through rate measures the proportion of message recipients who clicked on a link contained within the SMS.
Which messaging approach sends automated messages triggered by specific user actions or events?
Answer: Transactional messaging
Transactional messaging delivers automated messages triggered by user actions such as purchases, appointments, or account changes.
What is the primary purpose of implementing a double opt-in process for SMS campaigns?
Answer: To confirm subscriber intent and reduce fraudulent sign-ups
Double opt-in requires subscribers to confirm their intent via a second step, reducing accidental or fraudulent sign-ups and improving list quality.